Sunday, October 9, 2016

Smartphones will change everything about mobile money

I am firmly of the belief that we will see a huge shift in the mobile money industry over the next five years as smartphone penetration takes hold. Myanmar is at the forefront of this change as I have written previously, with smartphone penetration at 80%. Comparatively, Pakistan has penetration of 23%, however that will change rapidly, as it will in other successful mobile money markets in East Africa and Bangladesh.

CGAP have just released a great blog post which introduces 21 principles for the development of smartphone interfaces in mobile money. The principles are outlined below and make for great reading. http://www.slideshare.net/CGAP/smartphones-mobile-money-principles-for-uiux-design-10